Suicide Squad may have suffered some disappointing reviews; however, the film has enjoyed a record-setting performance at the box-office; smashing competition with a $135.1 million opening weekend.
Suicide Squad boasts a cast that would make any film executive envious, with talent like Will Smith (Deadshot), Margot Robbie (Harley Quinn), Jared Leto (Joker) and Ben Affleck (Batman). The film was widely expected to revive fan hopes for the DC Extended Universe, after the widely criticized release of Batman v Superman: Dawn of Justice.
Suicide Squad Posts $135.1Million Box Office Debut
Despite strong critique around the film’s editing and a supposedly poor choice of villain, fans around North America and the world voted with their feet and drove box office profits that exceeded expectations, even for DC’s own studio chiefs.
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Jeff Goldstein, Warner Bros. Distribution Executive Vice-President told the following to Variety.
It bested anything that we could have expected. The marketing campaign was brilliant and the performances by the cast, starting with Will Smith, Margot Robbie, and Jared Leto were just extraordinary. They’re fun and wicked and fans enjoy it.
The connection between a highly successful opening weekend may, in fact, have been driven by a monstrous marketing campaign that was able to perk the interest of fans across the spectrum; however, concerns expressed by critics are for the long-term survival of the DC film franchise and their DC Extended Universe model.
Only time will tell if DC’s creators will be able to consistently produce film content capable of doing justice to the incredible hype-machine their organization has constructed. At the moment, Suicide Squad appears to be another in a growing line of box office successes that left fans feeling somewhat empty afterwards.
If true, one need only look at the history of past Batman film franchises to see where such a pattern is likely to lead.
Were you one of the many to take in Suicide Squad at the box office this weekend?
What were your thoughts on the film and the future of the DC Extended Universe?
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Source: Huffington Post